Channel NewsAsia 5 Jun 08;
SINGAPORE: MediaCorp goes green in support of World Environment Day. That explains why the Channel NewsAsia logo at the bottom left of your TV screen takes on a green hue.
Logos on the other TV channels, as well as the mastheads for TODAY, 8 Days and i-weekly, have also adopted the same colour change. Channel NewsAsia presenters, too, are donning green.
All these as MediaCorp launched its second 'Saving Gaia' initiative on Thursday.
Various programmes and activities have been planned, with environment awareness in mind. These include the Gaia Life Challenge to be held at Bugis Junction from 21-24 June. Details are available at www.savinggaia.sg.
While online, you can pledge your commitment to the environment.
You can also learn through quizzes, comics and even DIY projects how you can greenify yourself and your home at channelnewsasia.com's Saving Gaia website.
On air, advertisements will take on a strong public service message highlighting issues such as global warming, pollution and the depletion of natural resources.
Arts Central will feature environment-related programmes.
And, the "Saving Gaia" documentary returns for a second season on Channel NewsAsia.
At the same time, MediaCorp's radio stations will feature special segments and music carrying the green theme.
The green issue will also take centrestage in MediaCorp publications like Style: Living, 8 Days and i-weekly. - CNA/ir
