Channel NewsAsia 11 Jun 08;
SINGAPORE: PUB has won the grand prize in the Golden World Awards for Excellence 2008. It beat 52 other countries and was the sole winner from Singapore.
The event was organised by London-based International Public Relations Association (IPRA).
PUB's corporate communications programme, "From Bland to Glam: Water makes a splash in Singapore", also took the top spot in the corporate communications category.
In its communications campaign, PUB had sought to generate public interest in water issues and raise water consciousness. A mascot was also introduced to appeal to the young ones.- CNA/so
