Sharon See Channel NewsAsia 5 Jun 10;
SINGAPORE : "If we save our planet, we save ourselves." - this is the tagline of MediaCorp's fourth Saving Gaia campaign on World Environment Day, which is on June 5.
What started as a documentary series on Channel NewsAsia has grown into a month-long multi-platform campaign on environmental awareness and going green.
For the next three weeks, MediaCorp's television, radio, print and online platforms will air programmes and tips on how everyone can do their part for the environment.
On World Environment Day, the logos and mastheads of MediaCorp's platforms will adopt a green hue.
The search is also on for Singapore's most Gaia-friendly person at the Gaia Life Challenge on June 26 and 27.
Contestants will live in a perspex home for 24 hours and be tested on their Gaia knowledge.
The public can also take part in the Gaia pledge at Bugis Junction.
Viewers can watch out for the following "Saving Gaia" programmes:
· Channel NewsAsia
The Saving Gaia documentary series returns for its fourth season. Viewers will also get their daily dose of green tips from experts on Primetime Morning as well as through the day.
· Channel 5 and 8
MediaCorp artistes will encourage Singaporeans to do their part through a series of green interstitials on easy-to-do recycling, energy and water saving practices.
· okto
Viewers of okto can look forward to Home, a film by famed aerial photographer, journalist and environmentalist Yann Arthus-Bertrand, produced by Luc Besson.
· Radio
All of MediaCorp's radio stations will broadcast their own green tips, facts and contests to get listeners on the green bandwagon. The stations are English language 938LIVE, 987FM, Class 95FM, Gold 90.5FM, Lush 99.5FM, and Symphony 92.4FM; Chinese language Capital 95.8FM, Love 97.2FM and Y.E.S. 93.3FM; Malay language Ria 89.7FM and Warna 94.2FM and Tamil language Oli 96.8FM.
Capital 95.8FM will take the recycling message further with their e-waste recycling event, while Gold 90.5FM takes their listeners on a Green Tour at Gardenasia. Fathers and their kids get in on the action too at the Oli 96.8FM-North West CDC Beach Cleaning cum Family Day.
· TODAY
TODAY will publish a series of environmentally-themed news stories.
· Manja
Manja will share with its readers handy conservation ideas at home.
· Mother & Baby
Mother & Baby helps mums find out if they are eco-friendly in a quiz, and dispenses helpful reduce, recycle and recycle tips.
· xinmsn
Entertainment website xinmsn will carry interviews of celebrities going green.
For more information on the contest, visit http://www.savinggaia.sg/
- CNA/al
