Today Online 24 Jun 10;
A new initiative to promote environmental consciousness will be launched soon. The 364 Movement aims to take environmental issues a step beyond just campaigns and events.
The Waterways Watch Society, a volunteer group which helps clean up Singapore's canal and reservoir network, hopes to start the online movement in a few months' time.
Its founder Eugene Heng says the society wants to encourage civic-mindedness beyond just events and campaigns.
"We've got great parties, the one-day clean, the healthy day, the family day and all that. I think everybody acknowledges the fact that what you do after attending the event is the most important thing. It's not coming here cutting the ribbon and then that's it. So what do you do after that? What do you do for the rest of the 364 days that really matters."
Mr Heng hopes with this movement, people will start to practise better social behaviour everyday. He said the authorities have limited resources and the public needs to give feedback regularly.
The society is prepared to follow-through with any reports given by the public.
Saifulbahri Ismail
Waterways Watch on Facebook
