Alvina Soh Channel NewsAsia 30 Jul 10;
SINGAPORE : The National Environment Agency (NEA) has unveiled a series of Litter Munchers as part of its nationwide campaign to curb littering among youths in Singapore.
The Litter Munchers are litter bins which have been given a unique personality to motivate youths to keep their environment clean.
According to a one-year sociological study by NEA, about 7-in-10 students interviewed admitted to littering. More than 2-in-10 even said nothing will stop them from littering.
The Litter Munchers have been created as a fun and amusing approach to appeal to the youths to stop littering.
Munster Muncher, which is one of the most popular of the series, takes the form of a cute and furry monster that burps whenever it receives litter.
And Robo Muncher, which is created from robotic parts, makes robotic noises. It even thanks people for binning their trash.
NEA said the Litter Munchers will also be incorporated into a skit - "Do The Right Thing. Let's Bin It!" - to deliver the anti-littering message in schools.
They also have their own interactive website, www.littermunchers.com.sg.
On Friday, NEA also introduced local celebrity Edmund Chen as its first cleanliness ambassador.
- CNA/al
