The Star, 3 Oct 13;
Online social e-commerce site, LivingSocial Malaysia, has launched a nationwide three-month-long campaign aimed at raising funds to protect the country’s marine turtles.
The campaign, part of its corporate social responsibility (CSR) initiative, is a collaboration with World Wide Fund for Nature (WWF) — Malaysia.
The campaign was launched on Aug 27 and has since generated overwhelming contributions from the public.
With a contribution of RM10, one can help WWF-Malaysia rescue five turtle eggs from being sold in the markets, thereby protecting the endangered marine turtles as well as keeping Malaysia’s marine ecosystem healthy.
LivingSocial subscribers are being engaged for this campaign via social media channels such as Facebook and Twitter along with the e-newsletter blast.
By simply donating RM10 at LivingSocial.com until Nov 28, the public can help safeguard one of Malaysia’s iconic heritage.
Malaysia is host to four species of marine turtles: Leatherback, Green, Hawksbill and Olive Ridley turtles.
These gentle reptiles of the sea, known for their longevity and pre-historic existence swim great distances and come on land to nest.
Sadly, the number of marine turtles nationwide has drastically declined and some species are on the brink of extinction.
LivingSocial and WWF-Malaysia share the same purpose of mobilising individuals from all walks of life to improve the environment through collective support and action.
“LivingSocial runs a social e-commerce site and prides itself on offering services and experiences at the best price.
“However, it is also vital that the influence of social e-commerce goes beyond building a successful business platform.
“With this CSR initiative with WWF-Malaysia, individuals can come together to make a significant impact for our marine turtles and ensure that they are still around for generations to come,” said LivingSocial Malaysia and Philippines regional CEO Jérémy Fichet.
