Campaign to attract more farm visitors

Lynda Hong, Channel NewsAsia 10 Aug 09;

SINGAPORE: Not many people know much about Singapore's countryside. To change that, Singapore's farmers have come up with a new campaign.

14 farms in the Kranji and Choa Chu Kang areas have started a farm-pass for visitors. The pass will be stamped after every farm visit.

Every 7th and 14th stamp gives a visitor a chance at a lucky dip. Prizes include free lodging at farm resorts.

During weekends, there are also free shuttle buses to ferry visitors from the Yew Tee and Kranji MRT stations to the farms.

In less than two weeks, the campaign has led to a 30 percent increase in the number of visitors, to nearly 10,000.- CNA/ir