MediaCorp marks World Environment Day with new campaign

Cheryl Lim, Channel NewsAsia 1 Jun 09;

SINGAPORE: Do you have a creative idea on how to promote the concept of saving the environment?

MediaCorp is organising a competition - "Your Gaia Campaign" - as part of its third annual Saving Gaia initiative and your eco-friendly message could appear in one of MediaCorp's television, radio or print platforms.

Members of the public and media professionals can submit their ideas online at the Saving Gaia website .

The month-long Saving Gaia campaign also includes a new television advertisement that has a strong focus on children.

Other highlights of the campaign are the eco-ambassador competition called "The Gaia Life Challenge" and an Online Pledge.

MediaCorp's TV, radio and print platforms will also be running green programmes and featuring green tips to get audiences excited about the environment.

Furthermore, Channel NewsAsia's "Saving Gaia" documentary series is returning for its third season at 8.30pm on Mondays.

To mark World Environment Day on June 5, not only will Channel NewsAsia's presenters be wearing green, the station's logo will take on that colour too.

MediaCorp's magazines Elle, 8 Days and i-weekly will also be coming up with green issues to mark the occasion.

Shaun Seow, MediaCorp's deputy CEO (News, Radio, Print), said: "In this economic crisis, many people are wondering whether the green message will be lost. I hope not, certainly. And I would think this is where MediaCorp can come in really useful – to remind people that we really have got to be committed to saving Mother Earth."

The Saving Gaia website goes 'live' on June 2 and those who want to support the campaign can log on to the website to take the Gaia pledge.

MediaCorp received 3,000 pledges last year and it hopes to match that figure this year.

- CNA/so

Saving Gaia campaign kicks off
Channel NewsAsia, Today Online 2 Jun 09;

HAVE you a creative idea on how to promote the concept of saving the environment?

MediaCorp is organising a “Your Gaia Campaign” competition as part of its third annual Saving Gaia campaign — a month-long event which kicked off yesterday — and your eco-friendly message could appear in one of MediaCorp’s television, radio or print platforms.

Members of the public and media professionals can submit their ideas online from June 8 to Aug 31.

To mark World Environment Day this Friday, this newspaper’s masthead will turn a symbolic green for the day — as will MediaCorp television channel logos, websites and even the clothes worn by Channel NewsAsia’s newscasters.

Other highlights of the month-long campaign include an online pledge. The first 1,000 people who pledge their commitment to the environment at the official website will receive an eco-friendly bag.

And at the “The Gaia Life Challenge” on June 27 and 28 at Plaza Singapura, three teams will be pitched against each other in 12 challenges while living in Perspex homes for 24 hours.

This year’s contest is looking for mother-daughter, father-son or husband-wife teams of two. Contestants will also have to blog about their experiences.

Channel NewsAsia’s Saving Gaia documentary series will also return at 8.30pm on Mondays.

Mr Shaun Seow, MediaCorp’s deputy CEO (News, Radio, Print), said: “In this economic crisis, many people are wondering whether the green message will be lost. I hope not certainly.

“And I would think this is where Media-Corp can come in really useful — to remind people that we have got to be committed to saving Mother Earth.”