Top Yahoo searches in 2007: Global warming and celebrity melt-downs

Glenn Chapman, Yahoo News 3 Dec 07;

A review of Yahoo searches reveals global warming, celebrity meltdowns, social networking and a literary boy wizard's final adventure captured mankind's attention in 2007.

The US Internet giant sifted billions of searches made this year by its hundreds of millions of users worldwide to identify trends regarding what piqued people's interest.

The results were posted on Monday at Yahoo's website under the banner of "Top Trends in Search in 2007"

"It is really a barometer for what is interesting and relevant for the world," Yahoo director of product marketing Raj Gossain said while discussing the findings with AFP.

"We have a set of trends that identifies a culture that is really on the brink of change. There are a lot of inflection points that relate to the environment, politics, trade, and how they view celebrity."

Information about fallen Iraqi strongman Saddam Hussein and the Middle East was the most sought-after news followed by oil prices and the activities of US President George W. Bush.

"People were checking the status of the war and we've seen more and more searches on exit strategies," said Yahoo senior news editor Vera Chan.

"People are monitoring the situation in Iran, the nuclear program and worries of further military confrontations."

Product recalls proved to be hot topics, with queries logged regarding problems with pet food, toys, and even peanut butter.

Internet searches revealed a hunger for knowledge about global warming and ways to do something about it, according to Gossain.

Recycling, hybrid cars, solar energy, and former US vice president Al Gore, who shared a 2007 Nobel Peace Prize for his battle against global warming, were among top "green" searches for the year.

"These queries indicate a desire for people to take action," Gossain said. "The issue has clearly gone into the public consciousness."

The Internet was rife, as usual, with searches for information on celebrities. This year the focus was on stars whose lives were troubled or tragic.

Queries about pop singer Britney Spears topped the list, followed in succession by those about celebrity brat Paris Hilton and Anna Nicole Smith, a former Playboy centerfold found dead in a Florida hotel room in February.

"These stories are our pop culture Greek tragedy," Chan said of celebrity sagas.

"We've seen in the past couple of years there is a circuit celebrities travel. You go on some kind of spree, apologize and check into rehab. This year it seems the stakes were much higher."

Internet searches were also enthralled with "final farewells," the top one being for fictional boy wizard Harry Potter.

The last of in the series of Potter books by author J.K. Rowling was released this year.

The Internet was also scoured for information about the finale of the cable television series "The Sopranos" and the death of Marvel Comic cartoon hero "Captain America."

Video-sharing website YouTube, online encyclopedia Wikipedia and online social-networking locale Facebook led the pack in technology searches, followed by an Apple Inc. triad of iTunes, iPod and iPhone, according to Yahoo.

Nintendo's Wii, Microsoft's Xbox 360, and Sony's Playstation 3 video game consoles landed in the top ten technology searches, along with the music-playing video game "Guitar Hero."

Global warming joined animals, games, dinosaurs and homework subjects in the top ten Yahoo searches by children.

"2007 seems to be a year when we are at a crossroads and change is going to come in personal lives and on the global stage," Chan said.